Responsibilities:

Content Creation: Write clear, engaging, and persuasive copy for various platforms, including websites, social media, email campaigns, advertisements, and blogs.

Brand Voice: Develop and maintain a consistent tone and voice that aligns with the company’s branding.

Campaign Strategy: Collaborate with marketing and creative teams to brainstorm ideas and execute content strategies for campaigns.

SEO Optimization: Research keywords and optimize content to improve search engine rankings.

Editing & Proofreading: Review and refine content to ensure accuracy, grammar, and adherence to brand guidelines.

Audience Understanding: Tailor messaging to resonate with different target audiences across platforms.

Content Research: Conduct research on industry trends, competitors, and customer preferences to create relevant and impactful content.

Performance Monitoring: Track and analyze the performance of copy across campaigns and suggest improvements.

Content Variation: Create content variations for A/B testing to optimize engagement and conversion rates.

Requirements:

Experience: Proven experience as a copywriter, content writer, or similar role. A portfolio of work is required.

Creativity: Ability to craft compelling stories and messaging that captivate audiences.

Time Management: Ability to handle multiple projects and meet tight deadlines.

Adaptability: Flexibility to write for different industries, audiences, and content formats.