Case Study
Transforming Jacob's Metal Industries Through Strategic Social Media Marketing
About Client
Jacob Metal Industries is a renowned steel products manufacturing and service company based in Kerala, specializing in high-quality staircase construction. Known for their craftsmanship and durable products, they have been a trusted name among architects, builders, and homeowners in the region.
Challenge
Jacob Metal Industries sought to expand their customer base and increase demand for their staircase solutions. However, without a dedicated marketing or sales team, and minimal online visibility, they struggled to reach new customers in surrounding areas.
Solution
Jacob Metal Industries partnered with Volshauz Brands Pvt Ltd to revamp their digital presence and implement a results-driven social media strategy focused on lead generation.
Social Media Management
We started by creating and scheduling monthly posts across social platforms, maintaining brand consistency and visual appeal.
- Designing five high-quality posters monthly tailored to audience interests
- Focusing on engaging and informative content highlighting product USPs
Targeted Meta Lead Campaigns
To drive immediate results, we launched localized Meta Ads targeting homeowners and builders.
- Creating dedicated ad creatives and copy to highlight staircase quality
- Running location-specific campaigns within a 50 km radius of Thiruvalla
Lead Management & Sales Support
Without an internal sales team, Volshauz stepped in with direct support to nurture leads.
- In-house team followed up with over 400 leads via phone and WhatsApp
- Qualified leads were shared with the client for seamless conversion
Results Achieved
Lead Generation Success
The Meta Ads campaign generated over 400 leads in just three months, creating a robust pipeline of potential clients.
Work Closures
Out of 400 leads, a significant number were converted into closed deals, increasing ROI and business scalability.
Enhanced Customer Lifecycle
A structured sales support system helped sustain client engagement and retention, building long-term business value.
Future Plans
Building on the initial success, our upcoming strategies include:
- Creating engaging videos showcasing products and services.
- Enhancing organic social media engagement.
- Running video-based ads for better leads.
- Expanding digital presence in Travancore region.
Conclusion: This collaboration shows the impact of data-driven marketing. For result-driven strategies, Volshauz Brands Pvt Ltd is your go-to partner.
