Case Study
How Volshauz Brands Pvt Ltd Helped Malieakal Electronics Boost Sales During Onam 2024
About Malieakal
In preparation for the Onam 2024 festival, Malieakal Electronics wanted to increase sales through social media marketing but needed a solid plan. That’s when they partnered with Volshauz Brands Pvt Ltd, the best performance marketing company in Kerala based on Thiruvalla, to create a comprehensive marketing strategy aimed at maximizing their sales during the festive season.
Challenges
We Faced
Low social media engagement
Struggling to get noticed on social media? We create tailored strategies to drive engagement and build your brand’s presence.
Non-user-friendly website
Is your website hard to navigate? We’ll design an intuitive experience that keeps visitors engaged and coming back.
Dependence on Google My Business
Relying heavily on Google My Business? Broaden your online reach with a more diverse digital strategy.
Short time frame
Pressed for time? We deliver effective solutions quickly, meeting your goals without compromising quality.
Solution
We Cooked
Google Reviews
Leveraging 15,000+ Google Reviews
We realized that Malieakal's massive bank of positive Google reviews was a goldmine for building trust. We proposed celebrating this milestone as part of the Onam promotion. The 15,000+ Google review celebration became a key message in our marketing campaign, tying it into the exciting offers for Onam.
Marketing
Influencer Marketing Strategy
With a limited time frame, we suggested a highly focused influencer marketing strategy to generate buzz. We collaborated with a local influencer from Kollam who was well-known and respected by the target audience. We planned for a total of 5 videos:
One main video: This video featured a detailed showcase of Malieakal Electronics' shop, offers, and the 15,000+ Google reviews. It was posted on both the influencer's page and Malieakal Electronics' page through a collaboration.
Four product-specific short videos: These videos focused on different product offers and were used exclusively for Meta ads.
Meta
Meta Conversion Campaigns
Since time was of the essence, we focused on Meta conversion campaigns to drive traffic directly to WhatsApp, where the sales team could engage leads. We invested ₹95,000 in the Meta ad campaign and targeted a 30 km radius around Kollam to ensure that the audience was locally relevant.
The campaign featured both the main influencer video and the short product videos. These videos helped create buzz, and within days, sales inquiries started pouring in.
Post-Onam
Post-Onam Campaign and Retargeting
The initial Onam campaign was a success, but we didn't stop there. After Onam, we ran a post-Onam campaign for 10 more days, offering extended deals. For this campaign, we retargeted the audience that had engaged with our videos during the initial phase. This allowed us to re-engage those who showed interest but hadn't yet made a purchase.
Results
Our marketing efforts paid off with impressive results
- 6 lakh+ reach within a 30 km radius around Kollam.
- 4200+ leads generated from Meta campaigns.
- 300+ confirmed sales conversions directly through Meta ads.
- Over ₹60+ lakhs in revenue generated from the campaign, with additional sales coming from walk-ins and the influencer video.
The client invested around ₹2 lakhs in total, which covered influencer fees, marketing expenses, and Meta ad spending. The return on investment was exceptional, proving that our strategy worked effectively within the short Onam period.
Thankyou for taking the time to read through our case study.
Mubashir PNDigital Marketing Executive
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